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Hello​

I'm Daileny - a UX Researcher who gets to the "why" behind people's choices and turns it into strategy

!

About...

I have 4+ years of experience across qual, quant, and mixed methods, specializing in tech and youth-focused brands.

 

With a master’s in EdTech and a background working with kids, I’ve moderated children studies, partnered with children’s media teams, and even founded a K–12 tutoring program during the pandemic.

Case Studies

Case Studies
Overhead view of downtown Brooklyn with a mountain in the back

Mexican Community Activations

Background

Role

Ethnography moderator, project manager, report co-writer

Creating authentic activations with the Mexican community in Denver

Client

Food, snack, and beverage powerhouse

Tools

Recollective Diary Platform

A hand holding a smartphone

Gen AI for

Content Creators

Background

Sparking creativity through enhanced AI features

Role

Client

Social media giant

Tools

Discuss.io, Google Suite

Moderator, project manager, report writer, stakeholder presentations

Image of two girls making a video in front of a camera
Screen Shot 2024-08-14 at 4.25_edited.jp

Reaching Latin Gen Z Online Daters 

Background

Understanding Latinx Gen Z dating perspective

Role

Co-moderator, project manager, report co-writer

Client

Online dating pioneer

Tools

Recollective Diary Platform, Zoom, Google Suites

A remote control

Ideal Search

Functionality 

Background

Role

Understanding the ideal search experience

Project manager, co-author on report 

Client

Top streaming service for cable networks

Tools

Recollective Diary Platform, Figma

A drawing of someone watching tv
A television
Screen Shot 2024-08-06 at 10.13_edited.p
Quotation marks

I am very impressed with the nuance you were able to communicate in this report. Keep up the good work.
- Social Media Giant, Marketing Insights Team

Quotation
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